New Delhi, Delhi, India, Tuesday, -- In its first step towards launching a world class entertainment channel, NDTV today announced its partnership with India's leading film maker, Karan Johar's production company, Dharma Productions. Karan Johar and his production company, Dharma Productions, will work exclusively with NDTV to achieve new levels of excellence in entertainment programming. Karan will help originate concepts and new programming ideas for the channel and will be an ambassador for the NDTV entertainment brand.Karan's production house Dharma Productions will produce shows for NDTV's Entertainment channel. The channel will have first right of refusal on any programmes that Dharma produces for television. Karan Johar and Dharma productions have produced major blockbusters such as Kuch Kuch Hota Hai, Kabhi Khushi Kabhi Gum, Kal Ho Na Ho and Kabhi Alvida Na Kehna. Karan Johar will be on the board of NDTV's Entertainment company, and his company Dharma productions will hold an equity stake in it. Speaking on the new alliance, NDTV's Chairman, Dr Prannoy Roy said, "We have enormous respect for Karan's brilliance and creativity...he is constantly breaking new ground in quality and transforming Indian movies to world class standards. We know he will now help us to redefine and set new benchmarks in entertainment television." Karan Johar said, "For me this partnership between NDTV and Dharma Productions is not just a professional association... it's a family bonding and I believe in the power of the family! What a family can do together no individual can do on his own. This family is going to be at a TV screen near you, creating all the celebration possible. So please watch NDTV emerge as the leading entertainment channel of the country and this is not just a projection ... this is a guarantee". The NDTV Entertainment channel is being launched as part of NDTV's expansion beyond the news

About NDTVNDTV Ltd, founded in 1988, is India's first and largest private producer of current affairs, sports and entertainment television. It is home to the country's best and brightest reporters, anchors and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, and NDTV India is amongst the country's leading Hindi news channels. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information: www.ndtv.com.

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