Rahman unveils English anti-poverty anthem, Renowned music composer A.R. Rahman unveiled Friday his first ever English rendition "Pray for me brother", the first music video to be shot on mobile cinemascope format, to create awareness about poverty in the world and urged people to support the cause."This is the first video to be shot on mobile cinemascope vertical format. This song was conceived as an anti-poverty anthem for the millennium goals for the UN. When I was doing it, I never realized it is going to go to this level. It took me two years to make it," he said. "Pray for me brother" is part of a joint venture between Nokia N series and the A.R. Rehman Foundation."I told my friends in London that I have a song for the UN and I want some sponsors. They introduced me to Nokia. Nokia N series supported it and got some of the best filmmakers in the world to make the video," said Rahman."Pray for me brother" will have its worldwide launch early next year and the video will be exclusively available on Nokia N series music edition. Rahman will sing the anti-poverty song live at Nokia's New Year's Eve celebrations in Mumbai Dec 31 for the first time. Like all of Rahman's creations, the new music video too brings out his creative best. The lyrics are meaningful and the video portrays poverty across the globe, touching the sentimental chords of viewers.

Labels: BOLLYWOOD NEWS