While director Amol Palekar is awaiting the released of his new film 'Paheli', starring Shah Rukh Khan and Rani Mukherji, he is busy in Delhi launching a new jewelry line, which both stars are endorsing. It's a deal made between Red Chillies Entertainment and Tanishq. This is no mere product endorsement either. The promotional campaign is phenomenal, as it encompasses not only the jewelry but also the film itself with posters and actual footage of 'Paheli'. And if that weren't enough to tempt you, each and every customer of this collection will receive an autographed letter by Shah Rukh Khan and Rani Mukherji. How's that for a sweet deal?!

Labels: BOLLYWOOD NEWS